How to Name a Business: 4 Timeless Qualities of Successful Brand Names Kasperi Apell

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Kindle Edition

49 pages


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How to Name a Business: 4 Timeless Qualities of Successful Brand Names  by  Kasperi Apell

How to Name a Business: 4 Timeless Qualities of Successful Brand Names by Kasperi Apell
| Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 49 pages | ISBN: | 8.80 Mb

Global advertising budget is nearly $600 billion in 2016. The world’s most valuable brand—Apple—is by itself estimated to be worth nearly $150 billion by Forbes. Brands like Starbucks and Nike are recognized globally. Due to these trusted andMoreGlobal advertising budget is nearly $600 billion in 2016. The world’s most valuable brand—Apple—is by itself estimated to be worth nearly $150 billion by Forbes.

Brands like Starbucks and Nike are recognized globally. Due to these trusted and well-crafted brands, the companies behind them are in a unique position to able to command premium prices in the marketplace. This then results in higher margins and more resources to further improve their image. A positive cycle is formed.How did these companies manage to create such iconic brands that get customers to pay extra?

How are they able to amass customers no matter where they operate in? Part of the answer is good business practices, but the less discussed ingredient is crafting a great image. A brand consists primarily of a logo and a name. This book will focus on the verbal side of the equation: capturing immediate and priceless value with a well-designed brand name.



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